Objective
Put the stars back into the New York City night sky to emphasize the launch of Wix’s new campaign by inviting people from around the world to create their own star and a message through an interactive interface created by Wix.
Challenge
Create a starlit sky in the middle of New York City, facing Madison Square Park, 60’ in the air, on a tailored projection surface that had to be as light as possible and, for security reasons, that the wind should not affect too much.
Solution
The fabrication and installation on site of a screen in white mesh stretch fabric of 50’ x 40’ and the truss cover for the structure, to make it really discreet and direct focus on the sky and the interactive projection.
