"Make it idiot proof, and someone will make a better idiot"
To develop a reception booth at the entrance, that will create a wow-factor for this edition of their congress and will invite visitors to enter the booth.
To create this strong visual impact with items available in our rental stock, which will represent the image of progress and vision towards the future of the AQPP, as well as guiding visitors to the information available at the reception.
Create a tunnel depicting a vortex leading to information by creating an optical illusion of depth giving the booth an even bigger appearance. This trick of perspective was conducted using three pairs of Pilotis columns and two Concorde central arches, those at the front were higher than those at the rear.